Inc.com has a very good feature on music service Turntable.fm, although it may not make comfortable reading for the company’s founders Billy Chasen and Seth Goldstein. The article picks at the cracks emerging between the two men as they faced questions about falling traffic, including tense scenes backstage at a SXSW event where the company announced its label licensing deals. A sample quote from Chasen: “Seth is a business guy. He thinks you can throw a level of marketing on something mediocre and make it great.” Ouch. But the article also has some information on how Turntable.fm is hoping to turn its fortunes around: Kiwi, described by Inc as “something like Pandora, but with playlists based on the recommendations of the user’s Turntable friends” with the aim of attracting more casual listeners.