As more record shops have closed, so British supermarkets have been left as some of the last men standing when it comes to selling CDs offline. Now one of them, Sainsbury’s, is getting into the digital music game too. It has launched a music downloads store with a catalogue of 2.3m tracks starting at £0.89, with albums starting at £6.99 and ‘Deal of the Week’ promos at £4.99. The focus is on “Downloading made easy” for non-geeks, with the Nectar points loyalty system built in. “This launch of our new MP3 music service enables our customers across the UK to get digital music at great value,” says head of entertainment (online) Mark Bennett. It may not sound disruptive given the wider music market’s focus on streaming and subscriptions, but if Sainsbury’s puts some in-store promotional welly behind its new offering, it could carve a niche for itself.