Besides being one half of band Chester French, DA Wallach has a role as Spotify’s artist-in-residence. It’s an increasingly prominent role too, as the streaming music service looks to build more bridges with artists as well as labels. In an interview with Billboard, Wallach claims 95% of incoming enquiries from artists focus on “how they can better promote with Spotify, or use the platform to their advantage”. The company’s apps platform is becoming one of the key methods. “We hope that we can more or less emulate the same sort of review process that Apple has in place, and that over time there will be thousands of apps that build upon the traditional listening experience and create different contexts and new experiences when listening to music,” says Wallach, with Spotify acting as an intermediary between artists and app developers to help them get on board.

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