US mobile music service Muve Music has inked licensing deals with TuneCore, The Orchard and CD Baby, adding a swathe of independent music to more than double its catalogue to 10m tracks. Well, it will once the catalogues are ingested, which will take a few months. Head of product John Bolton tells Billboard that better indie coverage is important for Muve Music, particularly in genres popular among Hispanic users. “The major labels do pretty good with some of that content, but these independent labels are definitely bringing a layer of Latin and Hispanic music that they majors don’t have,” he says. “We will bring these independent and lesser-known artists up to the surface because of the unique consumption of our customer base [that is] very hip hop and Latin.”
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