More than 12m people are watching TV shows and films on Viki, a global site launched by a Singapore startup. Now it’s getting into music videos, inking deals with WMG, LOEN Entertainment and Seed Music Group among others to add videos from their artists. They’ll be available on Viki in North America, Europe and south-east Asia, with the company providing lyrics translation. WMG’s digital boss Stephen Bryan claims the deal “will help both global superstars and local talent to forge deeper connections with audiences that don’t speak their language”, while LOEN’s Won-Su Shin sees it as “a foothold for spreading K-Pop throughout the world”.

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