Fun. use Instagram and Twitter in outdoor ad campaign
Atlantic-signed Fun. will use a digital billboard in the Westfield shopping centre in London this weekend to show case photos sent in by fans on Instagram and also via Twitter using the #isfun hashtag.
Sigur Rós drop into Soundrop
Not a band you’d normally associate with “partying”, even so, Sigur Rós are creating a listening party within a dedicated on Soundrop, the Spotify desktop app on Monday (28th May) at midday GMT. New album Valtari will feature on the first day with the rest of their catalogue being added each day until Sunday, culminating in a playlist with the 20 most popular tracks as voted for by fans.
Professor Green goes 360 on O2 Academy TV
During his show at London’s Brixton Academy on 5th May, Professor Green recorded the performance from multiple angles using Mativision cameras to create a 360-degree experience. Five songs from the show are now available on O2 Academy TV’s YouTube channel and viewers can control the angles they see, picking from half a dozen camera dotted around the stage.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…