TechCrunch has an interesting take on Kickstarter, going some way to puncturing the hype that has surrounded the funding platform in recent months. It claims that you cannot search for failed projects (i.e. those that don’t even come close to even scratching their targets) because Kickstarter “hides them behind a non-searchable wall”.
TechCrunch sees this, however, as a positive. “Kickstarter isn’t a marketplace,” it says. “It’s not like Etsy or eBay or Amazon where the slow-sellers sit next to the hot items. It is, instead, more of a competition. It’s a competition for eyeballs, for cash, and for media attention. It is more a dog show than flea market, and you don’t keep the ugly dogs on stage after the first round of judging.”