Soft drink manufacturer Pepsi has created a shareable Facebook app that promises to give users a “VIP party experience” with some famous footballers. But they haven’t forgotten about music as they’ve roped in Calvin Harris (presumably Mark Ronson was too busy with Coca-Cola). What the app does it let users “socialise” with the footballers (and Calvin Harris) as well as five of their own Facebook friends. “The app pulls pictures from the user’s profile into a narrative to create a unique experience for every user,” writes Marketing Magazine.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…