Earlier this year, a Dispatches documentary in the UK exposed sharp practices at a number of secondary ticketing sites. Among them was Viagogo, which has now taken on Freud Communications’ Oli Wheeler to tidy up and reposition its public image. PR Week describes him as “an expert in crisis communications” and his mettle will surely be tested when he takes up his new role in September.
Viagogo appoints “crisis communications expert” to clean up tainted image
