A tumbling market share, huge layoffs, executive departures and the closure in most markets of Ovi Music Unlimited have all combined to make the past two years for Nokia incredibly painful. But the company is still working hard to keep the spark alive.
Having parked its Symbian OS for the most part, it is instead drawing on Microsoft’s Windows Phone 7 OS on its make-or-break Lumia handsets. A report by Pingdom has revealed that Windows Phone now controls 7.6% of mobile web browsing in Finland. Using browser share as a metric can only tell us so much, but it is a positive early indicator that things might be slowly turning around in Nokia’s home country. The chart, however, shows that its global share is just 0.53%, meaning there is still a long way to go and turning things around internationally will be a priority.
In that regard, it has also partnered with the Co-Creation Hub to create the first Growth Academy for new mobile start-ups in Africa. “Our objective with the Growth Academy is to support local talent in developing their skills and in growing their companies. Our aim is to integrate them into both regional and global markets and ensure future funding for growing their companies,” said Teemu Kiijarvi, head of ecosystem & developer experience for Nokia West Africa. While the company may be losing ground to Apple and HTC in the West, developing markets remain absolutely key and, if nurtured correctly, could put Nokia at the forefront of mobile entertainment again when the BRICA nations make their next leap. Nokia may be down, but it’s not out just yet.
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