Online video site Vimeo has added two new features that allow users to tweak and personalise their footage with music. Enhancer lets users embellish the audio on videos they have already uploaded as well as ones they are about to upload – including adjusting existing audio levels and adding new soundtracks by drawing on a library of 50,000 tracks from Vimeo’s Music Store. It has also partnered with SmartSound to open up its per-cleared audio library of 4,000 customisable tracks for video use. Tracks from SmartSound cost £1.28 for a personal use licence and £12.99 for a commercial licence. SmartSound president Kevin Klinger said, “Our new cloud-based system allows Vimeo to incorporate our patented technology, giving users instant access to over 20m unique compositions based on the ideal song length, arrangement, and instrument mix needed for each video.” Given the music copyright woes YouTube faces on a second-by-second basis, this is a deft move by Vimeo but one that, by its very nature, will be niche. Useful, of course, but unlikely to disrupt the mainstream social video market.
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