Having launched a platform to help artists reward their fans for online promotion, Australian startup Posse is now pivoting into something else: “SimCity meets Yelp” according to PandoDaily. A sort-of social game that connects consumers with their favourite retailers. Yes, with points, and rewards, and all manner of gam****ation. Posse has raised $1.2m to power the pivot.

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Tools: Kaiber

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