PR firm Edelman has released the findings from its sixth annual Value & Engagement In The Era Of Social Entertainment & Second Screens survey, which show “perceived value in entertainment” to be at a three-year high. The report also finds that 48% of respondents in the UK are willing to watch advertisements in exchange for free entertainment.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…