Jessie J has teamed up with Coca-Cola water brand glacéau vitaminwater to create an online music video game called Musical Chairs as part of Coke’s promotional efforts for the London Olympic Games. The game, which will be available in 20 countries, is based on the video for the singer’s latest single, ‘Laserlight’. Popjustice, however, was unimpressed, calling the collaboration “some annoying virtual game thing for the Olympics“, whereby players have to “try and collect hearts or some old sh*t”.
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In the year or so since its launch, AI startup Kaiber has been making waves,…