One of Facebook’s big challenges in 2012 is making money from its hugely popular mobile apps. It recently soft-launched its first mobile adverts, in the form of ‘Sponsored Stories’ that appear in its mobile news-feeds. Early indications are that they’re doing well. “Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web,” reports TechCrunch, citing stats from three of Facebook’s biggest advertising partners.

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