Just days after publicly complaining about the lack of royalties flowing from Vevo to music publishers, the US National Music Publishers’ Association has cut a deal with Universal Music Group to start rectifying the issue. The agreement will see NMPA members who opt in receiving royalties based on a percentage – 15% according to Billboard – of advertising revenues earned by UMG from Vevo and YouTube. “The agreement announced today is an important first step in resolving industry-wide music video issues,” says NMPA boss David Israelite, who adds that the body is now turning its attention to other major labels in search of similar deals.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…