Blur launched two new songs with tweets earlier this week, leading fans to Vevo/YouTube and iTunes, with streams also available on other sites and services. So how did it go? Pretty well, judging by stats provided to Music Ally by EMI. Three separate phrases trending on Twitter globally and 1.3m @blurofficial tweet impressions during the hour of the initial livestream, with 70k average streams on Blur’s own sites. Partners The Guardian (12k stream views), NME (7.5k) and Fake DIY (1k) contributed too, and the two songs raced up the iTunes chart – although interestingly two days later, Under the Westway remains at 16 in the UK chart, but The Puritan has slid down to 84.

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