The latest artist using Twitter to give fans access to streaming songs is Plan B. From Friday 6 July, fans tweeting the hashtag #illmanorsalbum get an automated reply from a dedicated @illmanorsalbum account with a link to listen to the album on Plan B’s SoundCloud page. The hashtag will be promoted on all the offline advertising around the British artist’s new album, including billboards and TV ads. Atlantic Records worked with developer We Make Awesome Sh and Twitter on the campaign. With this and EMI’s recent Blur campaign, you can see how Twitter’s UK team is ramping up its work with artists and the music industry.

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