The latest startup looking to give live music gigs an appy twist is Sonic Notify, a company whose platform “enables media to be delivered to a smartphone or tablet through sound”.
Which sounds very space-age. The idea: an inaudible sound broadcast through speakers which delivers data to an app on people’s smartphones in that venue.
The company has raised $4.25m from VCs to roll out its technology, and already has some interesting music industry partners: Interscope Records, Mobile Roadie, Spotify and Turntable.fm. Interscope’s boy band Mindless Behavior have already tested the technology at a concert in New York to provide content and run contests for fans.
The future, yes? Except we’ve been here before with this whole in-gig content-delivery-to-app thing. LoKast was trying this a couple of years ago but it never took off. Making something like this work involves working with artists/managers, venues, promoters AND labels.
We sense Sonic Notify may find its other potential clients (TV, sports stadia and fashion shows according to its website) less complex to work with.