The latest startup looking to give live music gigs an appy twist is Sonic Notify, a company whose platform “enables media to be delivered to a smartphone or tablet through sound”.

Which sounds very space-age. The idea: an inaudible sound broadcast through speakers which delivers data to an app on people’s smartphones in that venue.

The company has raised $4.25m from VCs to roll out its technology, and already has some interesting music industry partners: Interscope Records, Mobile Roadie, Spotify and Interscope’s boy band Mindless Behavior have already tested the technology at a concert in New York to provide content and run contests for fans.

The future, yes? Except we’ve been here before with this whole in-gig content-delivery-to-app thing. LoKast was trying this a couple of years ago but it never took off. Making something like this work involves working with artists/managers, venues, promoters AND labels.

We sense Sonic Notify may find its other potential clients (TV, sports stadia and fashion shows according to its website) less complex to work with.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *