YouTube is continuing its push into livestreaming music events with a partnership with Belgian dance-music festival Tomorrowland. The Tomorrowland TV YouTube channel will air from 27-29 July, including headliners Skrillex, Swedish House Mafia and David Guetta. The partnership capitalises on Tomorrowland’s roundup video of its 2011 event, which has been watched more than 43m times on YouTube. Google’s video site will sell ads and sponsorship around the channel, sharing the revenues with Tomorrowland. “The time is right. TV is underserving music, particularly EDM,” says YouTube’s Patrick Walker.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…