In 2011, Bjork’s Biophilia app for iOS was big news, offering a creative, interactive experience around her last album. Her key collaborator on the project was Scott Snibbe, and now he’s released a new app project with another artist, Passion Pit.
It’s another iOS app, called Passion Pit: Gossamer, and it’s based on the band’s new album of the same name. The app costs £1.49 on the App Store and includes two songs, so it’s on a different scale from Biophilia, but still fizzing with ideas.
Each song gets an interactive music video and a separate remixing mode. The former brings together graphics, animation and photographs which jumble together differently every time the video is watched. If fans touch the screen, they can influence the animation too.
The remix mode uses a harp-string spider web for one song and touch-tiles for the other, with a mixture of loops and synth notes. As in some of Biophilia’s mini-apps, you can either make a new song using the sounds, or try to recreate the original.
Snibbe’s company Scott Snibbe Studio worked with Sony Music Group, Passion Pit’s management and the band itself on the project. In an interview for this week’s Music Ally Report, Snibbe was optimistic about the prospect for more such projects in the future.
“Apps are a rising medium. I strongly believe they will rival music and movies in their popularity, while not necessarily replacing them,” he says.
“I’m sure the floodgates are going to open, probably sometime next year. Once there are more examples of big successes with projects like this, people will rush in.”
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