The new Tour Feed section of Jennifer Lopez’s website isn’t quite as ambitious as Lady Gaga’s standalone Little Monsters community, but you can see some of the same motivations at work. “Think of it as your all-access-pass to the tour, where you’ll be able to watch performances, share experiences with one another and head backstage,” says J-Lo in a statement. Technology partner EQAL’s CEO Rob Weiss makes the ambitions clearer though: “Fans get their own profiles and can connect their JenniferLopez.com accounts with their personal Facebook, Twitter, YouTube and other social media.”
Source: Mashable –
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