Most music crowdfunding projects are run by artists rather than labels, but PledgeMusic has a new partnership that promises to get more labels involved. It’s working with digital distributor INgrooves Fontana on a “direct-to-fan retail channel” for INgrooves’ label clients. The idea being that labels can create PledgeMusic fan-funding campaigns from within INgrooves’ client console before an album comes out. Rock band Coheed and Cambria will be the first to take advantage later this summer.
INgrooves Fontana and PledgeMusic in D2C partnership
