When companies miss analysts’ financial forecasts, why is that the company’s fault rather than the analysts’? A question that emerged as Apple announced its fiscal Q3 financials last night, characterised as disappointing by analysts. That disappointment in full: revenues up 22.4% to $35bn for the quarter; net profit up 20.5% to $8.8bn; 26m iPhone sales (up 28%) and 17m iPad sales (up 84%); and cash reserves of more than $117bn. More stats: Apple has now sold 410m iOS devices, has 150m registered iCloud users, and has paid out $5.5bn to iOS app developers since the launch of its App Store in 2008. Must try harder.

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