What to do when Facebook’s Page Timelines have wiped out your core business helping music artists manage tabs on their profiles? If you’re RootMusic, you revamp your service as BandPage Everywhere – an off-Facebook hub that helps those artists publish content and widgets to a range of social networks and sites.
“Once you have BandPage products on your different online properties, you just update it from one place and it updates across the web in real-time,” says CEO J Sider. Artists including Jason Mraz, Maroon 5 and Beth Orton are already using it, and Sider tells TechCrunch that it’s RootMusic’s shot at “building a strong, independent company” following Facebook’s Timelines bombshell.
Will it work? It’s too early to tell. BandPage Everywhere looks slick and usable, but this idea isn’t new: remember iLike’s Universal Artist Dashboard? There’s definitely a problem to be solved here – artists, managers and labels having to manage multiple social presences – but RootMusic will be just one of several companies trying to solve it.