TheAudience isn’t the only company with talent-agency links looking to help celebrities make more of social media. WhoSay was launched two years ago by agency CAA, helping musicians and celebrities to post (and make money from) social updates. Now the company has raised $12m in Series C financing from investors including Amazon and Greylock Partners. Now the company has ambitions to repurpose the content being posted by its clients in new ways for fans. “If you want a vision of where that goes, you don’t need to look any further than the print version of People magazine and what goes into there,” says CEO Steve Ellis.