‘Is Twitter a Media or Technology Company?’ wonders the New York Times on its Bits blog. The answer, of course, is a bit of both. “I think of the company as a technology company that is in the media business,” says CEO Dick Costolo. “Our business is an advertising business, we don’t sell technology… I don’t need to be or want to be in the content business.” But he also had something to say about the way Twitter works with celebrities (including musicians) and media brands: “We call them V.I.T.’s internally, Very Important Tweeters. It’s cute; we’re all about being adorable and cute…”

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