We reported last week (Bulletin, 27-Jul-12) on the launch of a Humble Music Bundle, selling five albums for a pay-what-you-want price, and chucking in a sixth for paying more than the average. It raced to more than $100k in payments in its first day, so how’s it been doing since? Not too bad. At the time of writing, 38,174 bundles have been sold, bringing in more than $315k of payments with an average purchase cost of $8.26. It’s hard to calculate what this means for the individual artists, as each individual buyer chooses how to split their payment between the artists, two charities and Humble Bundle itself.
Humble Music Bundle tops $315k in payments with nine days to go
