Rapper Eminem has become the first music artist to reach 60m Likes on Facebook, beating Rihanna (59.4m), Lady Gaga (53m) and Justin Bieber (45.8m) to the milestone. What does this really mean, though? A more accurate metric of actual engagement on Facebook might be the separate ‘talking about this’ stat, which is published on every Page. Only 292k people are talking about Eminem’s Page on Facebook – defined as the ‘number of unique people who created a story about the Page’ on the social network. Meanwhile, 1m people are talking about Rihanna, 1.2m about Lady Gaga, and 436k about Justin Bieber.

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