We’re impressed by Yeasayer’s digital scavenger hunt for their new album Fragrant World, which kicked off this week. The campaign goes by the name of PSCYVOTV, standing for “Preemptive Self-Commissioned Yeasayer Vortellung or Track Visualizer”. Artist Yoshi Sodeoka has created videos for every song on the album, which have then been “hidden all over the internet”. Fans have to find and watch them before 8pm EST on Friday 3 August, when they’ll be removed. The band are dropping hints on Twitter about where the videos can be found.

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