D2C platform Bandcamp has added a standalone merchandise section for artists to use, in response to what it says is strong and longstanding demand for the feature. “It’s easily customizable, integrates with the same great shopping cart, and you can even bundle any of your tracks or albums with any of your merch items,” explains the company. “Want to give fans your latest single when they buy your new hoodie? Include an album with one of your posters? Doing so is trivial.” Bandcamp will take a 10% share of the revenues, but claims bands will make more money than on standalone merch-selling sites – not least because it’ll now be side-by-side with their music.

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