The US online radio market is a fascinating place right now thanks to three services: Pandora, iHeartRadio and TuneIn. Two of those companies had new figures to announce yesterday.

Pandora reported its July audience metrics, with 54.9m active listeners at the end of the month – up 48% year-on-year, having added 400k listeners in July alone. Pandora now claims a 6.13% share of total US radio listening, up from 3.51% in July 2011.

Meanwhile TuneIn, which helps people stream traditional radio stations to a variety of devices, announced a $16m funding round and revealed that it has more than 40m monthly active listeners around the world.

TuneIn says its mobile listeners increased by 267% in the last year (although it hasn’t said how many that means). Interestingly, Google Ventures was one of the VC firms chipping in for the new round.

Pandora is disrupting the traditional radio market with its personal channels, while TuneIn is trying to help those broadcasters keep and grow their audiences online and on mobile devices.

Yet both in turn are being disrupted by iHeartRadio, which streams traditional stations AND offers Pandora-like personalisation. Clear Channel’s service had more than 45m unique users in April.

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