Augmented reality app Aurasma is aiming to turn your high street into a “virtual gig space”, thanks to its new promotion for UK rapper Devlin. When Aurasma users point their smartphones at specially designed promotional posters for Devlin’s Watchtower single (featuring Ed Sheeran), the duo will “burst to virtual life” and start performing an exclusive take on the song. Viewers can then click through to download the track.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…