Augmented reality app Aurasma is aiming to turn your high street into a “virtual gig space”, thanks to its new promotion for UK rapper Devlin. When Aurasma users point their smartphones at specially designed promotional posters for Devlin’s Watchtower single (featuring Ed Sheeran), the duo will “burst to virtual life” and start performing an exclusive take on the song. Viewers can then click through to download the track.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: We Are Giant

With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *