Analysis

HP beta testing HP Play cloud music app for Android


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HP Play isn’t new – the cloud music-syncing service was around back in July 2011, focused on the company’s webOS smartphones and tablets. Now it’s seemingly making a return, but this time for Android devices.

At least, that’s our reading from the appearance on the Google Play store of an official HP Play app, with a one-line “This is a private release for testing” description. Someone has already reviewed it on the store: “I see all my music synced to my Android device. So cool…”

The ’email developer’ contact for the app is Douglas Handler, HP’s mobile product marketing manager, whose LinkedIn profile lists him as working on mobile apps on Android, iOS and Windows Phone 7 for HP.

HP’s focus in tablets is likely to be on Microsoft’s Windows 8 operating system, so we won’t be making any mischievous suggestions that it’s about to adopt Android for its own devices – it certainly won’t be making an iOS device, for example.

In any case, the app isn’t downloadable here in the UK, so we haven’t been able to get hands-on. As soon as we do, we’ll let you know.

But news of HP Play reviving in 2012 is interesting, hinting that HP doesn’t intend to be left out of the cloud-music landgrab. Its challenge will be to launch a service capable of holding its own against those from Apple, Google and Amazon.

Stuart Dredge

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