We’ll be honest: Plug.dj‘s description of itself is a bit grimace-worthy: “An immersive brand experience centered around the sharing and discovery of social media in a fun and interactive online environment. We use many elements of gamification to create a ‘sticky’ experience…” Basically it’s like Turntable.fm, but pulling in music from YouTube and SoundCloud to skirt the need for licensing deals. The company has shared its latest stats with PandoDaily: 40k unique visitors in June 2012, rising to 76k in July. Which is a dot on the digital music landscape, but a growing one – with partners like Budweiser, NME.com and the BBC’s Radio 1 already on board.

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