Earlier this year, social video-sharing Twitvid announced plans to rebrand itself as Telly, with an emphasis on discovery of those videos. Now, a couple of months on, there’s an iPhone app for that. “Create and share beautiful videos with custom lenses and background music. Discover and watch videos from your friends, well-known creative people from around the world, as well as today’s most popular videos from across the web,” explains its App Store listing. Which makes it sound a lot like Socialcam, the app that Autodesk recently bought for $60m. The music angle? Expect music videos to feature highly in the ‘most popular videos’ category. But the ability to add soundtracks to users’ own videos is also intriguing for rightsholders…
Rebranded Twitvid launching new Telly social video app
