The IFPI‘s famous claim in 2009 that 95% of music downloads are illegal has become an endlessly-quoted statistic at conferences, but how are other entertainment industries faring? Well, it seems the ratio isn’t so different. Games publisher Ubisoft’s CEO Yves Guillemot claims PC gaming has seen similar piracy rates, while discussing the growth of free-to-play (F2P) business models for his industry. “On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated. It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage,” he tells

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