Live music startup Bandsintown has teamed up with Insight Strategy Group for a survey of 1,800 music fans who are active internet and Facebook users. The aim: to understand their gig-going habits, dividing them into five distinct segments: Plugged-Indies, Super Fans, Tag-Alongs, Dedicated Diehards and Soloists. The research digs into ages, gender splits, household incomes, average number of shows attended in the last year, and average spent on a ticket for each group. One key finding: the importance of ‘push’ marketing to help the key Super Fans and Plugged-Indies segments hear about new gigs: Facebook posts and email marketing.

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