What was that about Germany’s reputation for being a stick-in-the-mud when it comes to digital music? The industry has been protesting its merits, with a report from body Bundesverband Musikindustrie noting that 22.1m Germans accessed digital music in 2011, up from 18.4m the year before.
Billboard points out that physical sales still account for 83.4% of music revenues in Germany, but notes that there are now more than 70 legal services offering downloads and streams. This, despite local collecting society GEMA being famously hawkish in its demands when signing licensing deals for streaming services in particular.
With €247m of digital music revenues in 2011, there is clearly more room for growth, especially with GEMA’s long-running dispute with YouTube still rumbling. 54% of people surveyed for the BVMI report said they prefer to stream videos on YouTube and other sites, versus 22% who use online radio, 10% artist sites and 7% streaming services.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…