Okay, not a shock at all, but startup StatusPeople says it has some numbers to quantify the phenomenon of ‘fake’ and inactive accounts on Twitter. BuzzFeed picks out some of the flaws in StatusPeople’s methodology though: particularly the way it defines inactive as ‘not tweeting’, when Twitter has said that half its active users just follow and read rather than tweet themselves. The obvious conclusion to draw from all this will be familiar to any savvy music marketer, though: total number of followers of an artist and its growth over time may be good for bragging purposes, but it’s the engagement of those followers, and the results of that engagement, that really matters.

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