Universal Music UK has launched what it’s describing as “a YouTube first” – an interactive timeline of Abba music videos. The idea: fans watch the band’s videos from between 1974 and 1982, clicking ‘back’ and ‘next’ buttons to move between years and videos. The actual videos come from the existing Vevo-branded Abba channel. The campaign is supporting the latest Abba compilation – The Essential Collection – which is out this week.

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