Still think Bjork’s Biophilia album-app was a novelty or expensive folly? Now the biggest pop star in the world is trying something similar.
Lady Gaga has confirmed that not only will her new album Artpop have an app, but also that “the most major way to fully immerse yourself in ARTPOP is through the APP”.
In a message posted on her Little Monsters community, Gaga elaborates: “An IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works! I will also be able to upload new things to the APP all the time…”
There will still be digital and physical versions of the album, of course. But Artpop (sorry, ARTPOP) is looking like the most ambitious attempt yet to package an album together with other digital and interactive content as, in Gaga’s words, “a multimedia experience”.
The key question in our minds is how she’ll charge for it. This is pure speculation on our part, but this has the makings of something fans could pay for via a recurring subscription (especially on the App Store).
Album-as-app is interesting, but album as subscription-based app that fans are happy to pay for over, say, a year or two years? That would be really disruptive.