Bob Dylan‘s new album ‘Tempest’ is out this week, complete with download and streamable versions. There is also some interesting digital marketing happening around the release. For example, an official room on Soundrop’s Spotify app where fans can listen to tracks new and old, while voting their favourites onto the playlist. The downside: it appears to be full of Dylan nuts playing the obscure (aka ‘awful’) stuff. More innovative is Sound Graffiti, a collaboration between Columbia Records and New York firm CNNCTD+ to “tag the globe with Sound Graffiti”. Which means a mobile website optimised for iPhone and Android smartphones, which can be used to hear songs from the new album – but only when you’re at specific locations where ‘Tempest’ artwork has been stenciled on the street. More than 100 locations have been tagged around the world.
Soundrop –

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