With Music Ally and other publications having noticed the last year’s decline in Vevo‘s viewer numbers according to comScore, the music videos service is putting its own figures out to show what it says is the full picture about its growth. They’re big numbers, too.
Vevo’s latest US Music Video Viewership Report says that 40bn music videos were watched globally between July 2011 and June 2012, with 9.3bn of those in the US. Vevo is currently doing 3bn video streams a month worldwide, with unique monthly viewers up 6.5% year-on-year, and monthly streams up 9.6%.
Mobile is the great unknown in comScore’s figures, so Vevo is filling in those blanks. Its mobile and tablet apps have been downloaded 18m times so far, it had nearly 5m mobile active users in June 2012, and its mobile traffic in Q2 this year reached more than 1.3bn global streams – which by our reckoning, means mobile accounts for around 14.4% of monthly Vevo streams.
Good stuff. Something that jumped out at us from the report, though, was part of Vevo’s explanation for a slight dip in viewership in June: “A change in priority for what YouTube, an important Vevo syndication partner, promotes in its watch and home pages”. Something to keep an eye on, amid ongoing speculation that Vevo is courting / being courted by other big potential partners.
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