We spent a couple of minutes this morning nosing round a pool party at ankle height, barking while trying not to look up women’s skirts. Oh wait, that was just a music video. The video for ‘I See Footage’ by Death Grips, to be specific. Launched with MTV, the video involved 50 cameras shooting the pool party from the perspective of every partygoer, with viewers now able to click on people (or, indeed, dogs) to see the action from their eyes. A neat idea, although we did find ourselves forgetting to listen to the song in favour of trying to time our clicks to switch to specific characters.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *