Amazon has launched its Cloud Player in the UK, France and Germany, enabling consumers here to listen to music stored in Amazon’s cloud music service.

We saw a few tweets and an aside in an email promoting tomorrow’s Entertainment Retailers Association (ERA) AGM, and have logged on to confirm it for ourselves – the service is indeed working on this side of the Atlantic.

The news comes a few weeks after Amazon launched its non-music Cloud Drive locker in the UK. As in the US, the Cloud Player offers users space to store 250 songs from their existing collections, plus anything they’ve bought from the Amazon MP3 Store.

They have to pay for the Premium tier if they want to up that limit to 250,000 imported songs, but at the time of writing the pricing is still in dollars ($24.99).

The Amazon Cloud Player app has also been updated in Apple’s App Store with support for UK, Germany and France. The timing is no surprise, since Amazon is about to launch its Kindle Fire range of tablets in Europe, and Cloud Player is one of the key features.

It will go head to head with Apple’s iTunes Match, although as we’ve watched our first seven tracks upload at a snail’s pace this morning – and seen a message telling us we have no previous Amazon MP3 purchases to add, even though we have bought from the store before – it’s clear Amazon still has some work to do on the experience.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *