Livestream is one of the companies helping artists livestream their gigs on Facebook and other sites, but now it’s shaking up its service by ditching the ads. “After looking at our ad-supported pages and player, and realising they looked like a MySpace page from five years ago, I knew we needed to do something to better our customers’ experience,” says CEO Max Haot. Full marks for honesty. The move differentiates Livestream from rivals like Ustream and Justin.tv, who run ads around their livestream. Livestream will be charging producers $45 a month for a premium account if they want to embed their webcasts on their own sites and archive them permanently, although it will also have a free tier for people who just want to livestream on Livestream.com and keep their broadcasts for 30 days. As part of the changes, the company has also launched a new version of its iPhone app Livestream for Producers, for mobile broadcasting.