Does the Internet Association sound familiar? We wrote about it a couple of months ago (Bulletin, 26-Jul-12) when word first leaked out of a new lobbying body co-founded by Google, Facebook, Amazon and eBay. Now it’s officially official, with the organisation describing itself as “an umbrella public policy organization dedicated to strengthening and protecting a free and innovative Internet” which will “relentlessly represent this critical economic sector, in partnership with Main Street businesses and individual users, to ensure that the Internet will always have a voice in Washington and a seat at the table”. Pessimists will predict relentless arguments with entertainment industry bodies like the RIAA, IFPI and MPAA. We’d rather take a glass-half-full view, and hope that the new internet body (which doesn’t include Apple or Microsoft for now) will take an active role in helping the tech and entertainment industries thrash out their differences in a mature way. Well, we can hope.