When Facebook launched its new Open Graph last year, passive sharing was a key component – apps that automatically shared details of the songs people played, articles they read, photos they took and more directly to Facebook’s news ticker. Now it seems the social network may be losing its enthusiasm for the idea. At least, that’s that Facebook’s manager of media partnerships Andy Mitchell told a panel at the Online News Association conference last week, although he was referring more to news sites like The Guardian and Washington Post than music. “Facebook moving away from passive sharing on Open Graph,” was how fellow panellist Liz Heron reported Mitchell’s words. “User feedback was that signal not strong”. If this means working with partners to develop more meaningful forms of sharing, though, it should benefit these companies rather than harm them.

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