Vevo UK has chosen the latest artist to receive its eight-week Lift promotion. It’s Lawson, a “guitar pop” band signed to Global Talent/Polydor. They become the first band to take part in Lift, following solo artists Labrinth, Rita Ora and Conor Maynard. The promotion kicks off with the video to Lawson’s ‘Standing In The Dark‘, but will also include live shows, behind-the-scenes vids and interviews. Lift seems to be performing well for the artists chosen to feature: Maynard’s ‘Can’t Say No’ video was watched 17.5m times during his two-month Lift stint. The news came as Vevo separately inked a sponsorship deal for Lift with banking firm HSBC – the latest in 150 advertising deals in the UK.
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